You might find yourself strolling through the local strip mall one day and come across a large sheet of glass with someone working away on an elliptical behind it.
This is a curious feature of many gyms.
For some reason, they love to have those large windows on their storefronts. Like the display window at a department store except that rather than some fancy new clothes, they seem to be trying to sell you some sweaty guy on a bike that goes nowhere.
There are two sides to this glass.
On the outside looking in you might see people, not perfect ones, but people who are working to make themselves better than they are today. They recognized that they were somehow less than they wanted to be and have made a choice to become something more.
The owner hopes that you see them and become convicted that you should make a change as well.
On the inside looking out you have someone who is confronting their limitations. They never realized how many of them they had, but now that they have been revealed they have to do something about them. It turns out that part of becoming strong is finding out just how weak you are.
They kind of wish you would stop staring at them.
This would be a whole lot easier in the privacy of their own home.
The gym owner one day grew impatient with the passive display of a better life through exercise and decided to take his marketing to a new level.
The following morning you walk past the window again but today, accompanying the people inside, are thought bubbles written on the glass.
You now have an insight into what these people “really” think about you.
You look to the right, to the man on the stationary bike, who has revealed that he thinks that, “the world would be a whole lot better without your fat butt in it.”
The woman in front of you on the treadmill is now apparently thinking, “you look like you might be more comfortable at the pizza place next door.”
The guy on the elliptical doesn’t seem to think much better of you, as you can see that he thinks that, “he used to look like you, but at least he hated himself enough to do something about it.”
Now you would like to throw a brick through that window but you would probably get arrested.
Also, there isn’t a brick handy.
I don’t think that I have ever written a blog post on fitness club marketing before. My posts generally have something to do with Christian living. Weird.